May, 2009
Y ou is the most important word in speaking. Yes, YOU!
(Much of the information in this month's newsletter is adapted from Craig Valentine's lessons I learned as a Champions' EDGE member and as a Champ Camp attendee). All quotes are his, unless otherwise specified.
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Quotes of the month: "The You-Turn" –David Brooks "I-You Ratio" –Patricia Fripp "The You-Focus" –Craig Valentine 
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Opening: Have you ever almost slept through a speaker’s presentation, because you weren’t engaged and you thought: “So what? Who cares? What’s in it for me?”
On the other hand, have you ever been captivated by a speaker from beginning to end?
What is the difference that makes the difference? Which tools did the latter speaker use to CONNECT with your own individual thoughts and emotions?
Promise: Today, you’ll pick up a simple yet powerful strategy which will make you strides ahead of other speakers since you’ll know how to connect with and engage your audience from start to close.
Roadmap: You will discover:
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when to use “YOU” the most important word in speaking |
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why to use it |
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how to use it |
"Speak to ONE, Look to ALL"
Have you ever heard a speaker say: "How many of you...?" or "Has anyone here...?' or "All of you may know that..." or "Does everyone/anyone know...?"
When you hear those kinds of questions, to whom is the speaker speaking? EVERYONE ... (yet in fact, NO ONE!!)
To CONNECT with each person, structure the content of a speech to create a one to one connection so each audience member can say: "Wow, he's speaking directly to me!"
HOW? Well, if you were talking to one person, you wouldn't likely go up to him/her and say: "How many of you?" You would say: "Have YOU ever...?"
So use the same "Have you ever...?" when you speak to an entire audience by simply using the word YOU "Speak to ONE, yet Look to ALL!"
To sell your point, have them at "HELLO" and also at "GOOD-BYE." CONNECT with your audience BEFORE, DURING and AT THE END of your presentation.
| Using the most important word in speaking: YOU | ||||||||||||||
| When to use YOU | Why use YOU at these specific times | How to use YOU – a few examples | ||||||||||||
| At the start of your speech/presentation |
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"TAP in their world" – ask a YOU-FOCUSED question, – give a YOU-FOCUSED statement and/or a YOU-FOCUSED benefit i.e. "In the next few minutes, you will pick up/hear/discover/ receive/get...." "Raise your hand if..." "It may interest you to know that..." "Did you/ have you ever...?" "When was the last time you...?" "Did you know that...?" |
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| During your speech/presentation |
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"TRANSPORT them into your world." – use YOU-FOCUSED statements i.e. "Can you relate to that?" "As an (adult, engineer, parent, etc), you know that....." "And as you know...." "If you own a house, you likely have experienced ...." "I don't know about you but...." "Had you been with me, you would have seen...." |
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| At the close of your speech/ presentation |
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i.e., "When you explore and try new things, you'll be amazed at the talents you will discover." "If you choose to adopt a consistent positive outlook, you will be surprised to see how people will gravitate towards you." |
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In this case, this month I'll close by saying: When you use this slight yet profound strategy using the most important connecting word: ‘YOU' in your YOU-FOCUSED statements/ questions, your audience will want to journey with you throughout your entire speech, since the focus is on THEM, not on you!
Join me next month when we examine the letter "Z" as it relates to another speaking skill.
 P.S. REMEMBER the Coaching Champ Camp in Toronto is on May30-31. Only 1 seat available for a "coachee." Unlimited number of seats for observers. Click here to register |
 P.S.S. EXTRA SPECIAL MINI CAMP!!! "MINI" Get Paid to Speak 1-Day Boot Camp FRIDAY, MAY 29th Valhalla Inn, Toronto facilitated by Darren LaCroix ONLY $149 USD ($174.33 CAN) Space is VERY limited, so register SOON to save a seat! If you're attending the GET COACHED to SPEAK Camp on May 30 - 31,your cost is only $99 USD / $116.23 CAD! Click here to register |
Kathryn@kathrynmackenzie.com
416.489.6603
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